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A high-quality real estate video offers numerous advantages for marketing. It conveys a vivid impression of the charm and special features of a property and highlights its characteristics.

How we film real estate

• Preliminary meeting to determine video content and prepare the property
• Create a shooting schedule
• Prepare for filming, obtain drone flight permission if necessary
• Filming inside and outside, drone footage if necessary

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Sales listings on real estate portals are essential for complete target group coverage. Photos are particularly important here, as they shape the first impression a prospective buyer gets of a property. High-quality photos increase attention, improve the first impression, and lead to more contacts from interested parties.

How we create professional photos

• Prepare the property
• Shooting
• Post-process the images
• Select the images

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The complete recording of all relevant property characteristics forms the basis for an accurate market value assessment and for creating property transparency, which influences the achievable price.

We record the following property data

• Buildings
  • Construction
    • Type of building
    • Construction method
    • Construction details
  • Facade
    • Materials
    • Condition and maintenance
    • Thermal insulation
  • Walls
    • Material and structure
    • Wall thickness and construction
    • Sound insulation and thermal insulation properties
  • Ceilings
    • Material and structure
    • Height and design
    • Acoustic insulation
  • Roof
    • Roof type
    • Materials and structure
    • Insulation and roofing
  • Basement
    • Construction method and use
    • Moisture and mold protection
    • Ventilation and accessibility
  • Heating
    • Type of heating
    • Heating system
    • Efficiency values
  • Water installations
    • Pipes
    • Water supply and disposal
    • Backflow prevention and drinking water protection
  • Electrical installations
    • Cabling and switchgear
    • Sockets and light switches
    • Safety precautions
  • Hot water supply
    • System
    • Energy sources and efficiency
    • Storage and distribution
  • Windows and shutters
    • Type and material
    • Glazing
    • Shutters and blinds
  • Doors and stairs
    • Interior doors
    • Exterior doors
    • Interior stairs
    • Exterior stairs
  • Floor/wall/ceiling coverings
    • Types of floor coverings
    • Wall coverings
    • Ceiling coverings
  • Kitchen
    • Fittings and appliances
    • Materials
    • Room layout and design
  • Sanitary facilities
    • Type and number of sanitary facilities
    • Materials
    • Fittings
  • Balcony and terrace
    • Size and location
    • Coverings and materials
    • Roofing and privacy screens
  • Emissions, damage, and defects
    • Sound and noise pollution
    • Environmental pollution
    • Existing damage
  • Maintenance measures
    • Maintenance and renovation work carried out
    • Upcoming measures
    • Maintenance condition of technical equipment
• Property
  • Size and use
    • Area
    • Development plan and possible uses
    • Permitted buildings and land use planning
  • Topography and terrain characteristics
    • Flat terrain, excavations, or slopes
    • Soil type
    • Drainage characteristics
  • Access and development
    • Connection to public roads
    • Accessibility of the property
    • Availability of development facilities
  • Surrounding structure
    • Neighborhood
    • Distance to important facilities
    • Public transport connections
  • Leisure and recreational opportunities
    • Parks, green spaces, and local recreation areas nearby
    • Sports facilities
    • Cultural facilities
  • Environmental factors
    • Air quality and environmental pollution
    • Existing emissions
    • Nature reserves or flora in the surrounding area
  • Safety and crime rate
    • Safety situation in the district or neighborhood
    • Presence of police and fire department
    • Crime rate statistics
  • Future prospects and development
    • Planned infrastructure projects
    • Planned construction projects in the area
    • Real estate price development and market trends in the region
  • Costs and fees
    • Development contributions
    • Ongoing operating costs
    • Future investments

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On the one hand, the living space figure has a direct influence on the value of a property; on the other hand, the living space is incorrectly stated for over 50% of properties, which becomes apparent at the latest during the financing process. Inaccurate information has a similar effect on trust as manipulated mileage readings on used vehicles and regularly causes sales and financing processes to fail.

How we ensure accurate living space information

• Measure interior spaces
• Calculate living space according to the Living Space Ordinance
• Create a living space calculation

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Complete property documentation supports marketing preparation and implementation, as it increases property transparency and is required for financing applications. A complete set of property documents promotes trust and the entire sales process, which is beneficial for all parties involved.

We compile the following property documents

• Allocation plan
• Building specifications
• Building permits
• Information on building encumbrances
• Construction plans
• Operating cost overview (for houses)
• Operating cost statement (for apartments)
• Collection of resolutions (for apartments)
• Minutes of owners’ meetings (for apartments)
• Energy performance certificate
• Building insurance
• Community rules (for apartments)
• Land register extract
• Floor plans
• House rules (for apartments)
• Property map
• Rental agreement (for rentals)
• Inspection certificates for heating, tanks, etc.
• Structural analysis
• Declaration of division
• Economic plan (for apartments)
• Living and usable space calculation

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The value of a property is determined by what is already there and what could be added: Is an extension or conversion possible under building regulations? What would lead to a disproportionate increase in value? What could be changed in the existing building to enable a different use? Are upcoming renovations eligible for subsidies? A potential analysis helps to provide an overview of the overall situation.

How we conduct a potential analysis

• Examine factors such as building structure and location
• Clarify building and planning law requirements
• Research subsidy programs

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After filming, professional post-production work is carried out, including editing, sound design, motion design, color grading, etc. The result is a real estate video that attracts attention, appeals to the emotions, offers a realistic impression of the property, and increases its reach and visibility on platforms.

This is how our videos work (please turn on the sound)

• Modern villa
• Classic villa
• Modern single-family home
• Classic single-family home
• Farmhouse
• Semi-detached house
• Penthouse
• Apartment

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360° tours make real estate mobile: potential buyers can view properties online regardless of time and place, moving interactively through all interior rooms and outdoor areas. No other sales tool provides such a comprehensive and realistic impression. Professional photographs highlight the value of the property, while integrated visualizations show different furnishing and usage options.

This is what our 360° tours look like

• Modern villa
• Classic villa
• Modern single-family home
• Classic single-family home
• Farmhouse
• Semi-detached house
• Penthouse
• Apartment

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Showcasing a property’s potential: With virtual home staging, we reveal its full potential. Whether it’s furnishing, renovation, modernization, shell construction completion, or exterior renovation—the wide range of presentation options gives interested parties, who often find it difficult to imagine such changes, a realistic impression of a property’s possibilities. This visual enhancement with photos and 360° panoramas can broaden the target group of buyers and contribute to a better sales result.

This is what our virtual home staging looks like

• Modernization with addition of another story

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We use dimensioned floor plan illustrations to show the actual room layout and help interested parties visualize the space so they can better imagine themselves in the rooms. In addition, possible changes to the room layout can be shown, allowing a property to better meet the living needs of interested parties.

How we create floor plan illustrations

• Measure the rooms
• Draw a floor plan sketch
• Enter the dimensions
• Draw in the furniture
• Create the floor plan illustration

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Anyone who intends to purchase residential property for their own use will search for the most suitable property available—and therefore generally also on portals, as this is where by far the most properties are advertised. Without portal listings, it is therefore impossible to reach your entire target group. However, your own portal listing should offer both visual and content-related incentives so that, despite the many other real estate offers, all potential buyers are encouraged to get in touch.

This is how our portal listings are structured

• Eye-catching image
• Target group-oriented headline
• 360° tour service
• Impressive video
• Professional interior and exterior photos
• Trustworthy property description
• Dimensioned floor plan illustrations

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A detailed and factual exposé provides potential buyers with all the information relevant to their purchase decision in one place. It not only creates transparency and trust, but also highlights the special features of the property. It has a clear structure and precise descriptions of the location, room layout, fixtures and fittings, and building technology.

This is what our exposés look like

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Neighborhood flyers enable us to reach potential buyers who are not currently actively searching for a property. Although people are often interested in improving their living situation or investing capital within their familiar living environment, they are not under any pressure to act and are therefore not actively searching for a suitable property.

This is how our neighborhood flyers are used

• Create a draft
• Coordinate the draft with the seller
• Obtain approval from the seller
• Order printing
• Distribute in the neighborhood

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The market value of a property is the value that is likely to be achieved, taking into account all the property’s characteristics and the current market situation. It is therefore an important initial guide for determining pricing strategy and asking price. The calculation is carried out in accordance with the statutory Real Estate Valuation Ordinance (ImmoWertV) and is the only method recognized in court.

How we determine the market value

• Determine the basics
• Determine the type of property to be valued
• Determine the basis for valuation, including standard land values, comparative values, market developments, and general value ratios
• Select the valuation method
• Comparative value method: especially for undeveloped land and condominiums
• Income value method: for rented properties where the focus is on income
• Asset value method: for owner-occupied properties and special buildings
• Obtain and check data
• Collect relevant data such as standard land values, construction costs, and actual sales prices
• Check the data for suitability and adaptability
• Consider property-specific characteristics
• Special features of the property, e.g., special income conditions, rights, or encumbrances
• Calculate market value
• Based on the collected data and the valuation method used
• Ensure model conformity
• Prepare an appraisal report
• Documentation of the valuation process
• Presentation of the final market value

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A pricing strategy determines how long a property will be offered at what price in order to achieve the best possible sale price. We take into account the determined market value and the seller’s sales targets (what sales period is available, what minimum price should be achieved within this period) in order to recommend one of the following pricing strategies and the appropriate asking price:

• Low-price strategy
• Fixed-price strategy
• Market value strategy
• High-price strategy
• “Price on request” strategy
• Bidding process

This is how we determine the appropriate pricing strategy and offer price with the seller

• Determine the sales period
• Set a minimum sale price
• Calculate which price is likely to be achievable
• Discuss and select possible pricing strategies
• Set an appropriate offer price

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To get an overview of properties and prices, prospective buyers today use the leading real estate portals. Real estate videos are also gaining popularity among all age groups. To reach your entire target audience, it is therefore important to present your property on both real estate portals and video platforms. But simply having an online presence is not enough: only an appealing and credible presentation will attract suitable interested parties. Professional images and impressive videos highlight the property and its value-adding features. Informative property descriptions and the option of a virtual tour, which interested parties find particularly helpful, can increase interest and prompt them to get in touch.

This is how we advertise digitally

• Impressive videos
• Informative 360° tours
• Target group-oriented portal listings
• Detailed online exposés
• Professional images
• Clear floor plan illustrations
• Trustworthy property descriptions
• Detailed property information

Inquiries by phone and email are handled personally and promptly. To protect the owner’s privacy, the presentation can be designed so that the property is not clearly recognizable and its location cannot be identified. Before a virtual tour is activated and the location is disclosed, the identity of interested parties is verified.

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In order to achieve complete target group coverage, advertising in the real world is also necessary. This is because some potential buyers are latently interested in optimizing their living situation or finding an investment opportunity within their familiar residential environment, but are not actively looking for one. This target group often has a higher appreciation of value, as suitable purchase opportunities are rare due to the limited search area. That is why we ensure that the property is also visible in its immediate real-world environment:

How we advertise in the real world

• Neighborhood flyers
• For sale signs on the property (if unoccupied or desired)
• Open house (if unoccupied)

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By qualifying interested parties, we ensure that on-site viewings are arranged with suitable prospects.

How we qualify interested parties

• Preliminary discussion: Before the viewing, we ask the interested party about their requirements, which property features are particularly relevant to them, and which questions they would like to clarify during the viewing.
• Expectation alignment: We provide a realistic picture of the property in advance of a viewing, including through the use of 360° tours. This ensures that prospective buyers are well informed and arrive at the viewing with expectations that are confirmed on site.

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The course of a viewing influences the purchase decision. That is why we coordinate viewing appointments in such a way as to ensure good conditions.

How we coordinate viewings

• Time: Our suggested appointments are based on the availability of interested parties and sellers. We prefer weekend appointments, as interested parties usually have more time and peace and quiet then. This makes it easier to take a closer look at the property and supports the decision-making process.
• Duration: We allow sufficient time for each interested party so that a comprehensive viewing is possible. This allows details of the property to be discussed without time pressure and any questions that arise to be clarified in a relaxed atmosphere.
• Appointment rate: Thanks to our support system, last-minute cancellations by interested parties are rare, which saves sellers from having to make largely futile preparations for their property.

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The same applies to viewings: good preparation leads to better results.

How we prepare for viewings

• Property: We advise sellers on how to prepare their property for viewings.
• Procedure: To ensure that the prospective buyer receives all the information they need, we plan the viewing procedure based on their buyer qualification.
• Documents: We compile documents and clarify any questions that may arise in order to support the prospective buyer’s decision-making process.

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The impression that prospective buyers gain when viewing the property determines whether their interest in purchasing continues or disappears.

How we conduct viewings

• Tailor the viewing process to individual living requirements
• Provide additional information and technical details about the building
• Discuss personal modification requests and their feasibility
• Outline general financing and subsidy options

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If you are still interested in purchasing the property after viewing it, we will initiate the negotiation and financing process:

This is how we prepare viewings

• Research and provide information on any outstanding questions
• Clarify individual subsidy options
• Obtain purchase offers and moderate negotiations
• Provide property documents for financing applications

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It is a common misconception that notaries check the buyer’s creditworthiness or ensure payment of the purchase price. Even financing certificates and preliminary financing confirmations do not offer sufficient security.

How we ensure the buyer’s solvency

• Obtain proof of equity share (e.g., deposit or account statement)
• Obtain proof of debt share (e.g., through a land charge form or binding financing commitment)

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Choosing a competent and committed notary is important for the legally secure execution of real estate purchase agreements. They draft the contract contents with foresight, clarify legal issues in an understandable manner, protect both parties from risks, and ensure speedy and smooth processing.

How we select and appoint the notary

• Quality of advice and service: As in all industries, there are differences in quality among notaries. We appoint notaries whose working methods we know and rate positively.
• Neutrality: Notwithstanding the notary’s duty of neutrality, we always select a notary who has not worked for either the buyer or the seller in the past.
• Notary appointment: We obtain authorization from the buyer to have a draft notarial purchase agreement drawn up in their name and on their behalf, and provide the notary with all the necessary data and documents.
• Purchase agreement coordination: We coordinate the content of the draft purchase agreement until it contains all the agreements made and is accepted by all parties.

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The notarization appointment is the last opportunity to clarify any questions and clear up any misunderstandings. Once the purchase agreement has been signed by the buyer, seller, and notary, it becomes legally valid and the contracting parties have legal certainty.

How we coordinate and support the notarization appointment

• Scheduling: As soon as the end of the purchase agreement negotiations is in sight, we find out the availability of the buyer, notary, and seller and reserve a notarization appointment.
• Appointment execution: If any ambiguities arise during the appointment, we help to clarify any misunderstandings and find a solution.

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In the period between the conclusion of the purchase agreement and the handover of the property—several weeks to several months, depending on the agreement—the seller is responsible for ensuring that the condition of the property does not deteriorate beyond normal wear and tear. Since assessments of the condition of the property as specified in the contract are not always identical, we also manage and accompany this final step in order to contribute to a mutually satisfactory arrangement if necessary or to be available as a witness.

This is how we coordinate and accompany the property handover

• Coordination of a short-term handover date with the buyer after the full purchase price has been received in the seller’s account
• Joint tour of the property
• Reading of meter readings
• Discussion of any discrepancies between the target and actual condition of the property
• Handover of property documents and keys

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The handover report documents the transfer of the property, is legally binding, and helps to avoid subsequent disputes. The buyer and seller each receive a copy.

We record the following

• Date, time, persons present
• Meter readings
• Keys handed over
• Any deviations noted Actual/target status
• In the event of a non-contractual condition Setting of a grace period or agreements made